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Big Brands explores the stories behind some of the world's most fascinating, iconic businessesùhow they started, their successes and failures, and how they have changed the global marketplace. Readers will learn about the business plans, marketing strategies, and advertising campaigns of Amazon, McDonald's, Minecraft, and Samsung. Each title also examines the people behind the brands' prominence, including founders, consumers, brand developers, and other key contributors.
Mark Kurlansky's bestselling works of nonfiction view the history of the world through unexpected lenses, including cod, salt, and paper. In this new book for young readers his lens is the art of the big lie. Big lies are told by governments, politicians, and corporations to avoid responsibility, cast blame on the innocent, win elections, disguise intent, create chaos, and gain power and wealth. Big lies are as old as civilization. They corrupt public understanding and discourse, turn science up
Biggest Names in Music introduces young readers to some of the biggest stars in music today. Each exciting narrative summarizes one artist's life and career to date while also including biographical information such as family life and charity work.
Biggest Names in Sports introduces young readers to some of the brightest stars in sports today. These exciting narratives summarize each player's life and career to date, drawing attention to their accomplishments on the field and career highlights, while also including biographical information such as family life and charity work.
Biggest Names in Sports introduces young readers to some of the brightest stars in sports today. These exciting narratives summarize each player's life and career to date, drawing attention to their accomplishments on the field and career highlights, while also including biographical information such as family life and charity work.
A member of the generation that grew up in the digital age, Billie Eilish has achieved pop stardom with home studio produced, sonically and emotionally layered music. She connects powerfully with fans living, like her, in the glare of social media. Delving into Eilish’s personal and artistic development, this book explores the forces shaping her as a 21st century phenomenon.
Biodiversity describes the variety of living things on Earth, in a particular place or in a particular ecosystem. Biodiversity is important for many reasons, from providing the very basic needs for the survival of living things to inspiring wonder. Biodiversity is under threat. Scientists estimate that as many as 50 species become extinct every day, and human activities have sped up the natural rate of extinction by up to 1000 times.
The interdependence of plant and animal species comes alive in these immersive looks at North American biomes. Narrative text describes moment-by-moment life in each habitat. Scientifically accurate illustrations and updated photos add to a you-are-there look and feel.
The Biomes of the World series introduces readers to the worldÎs most diverse environments. Climate, location, careers, technological developments, and plants and animals are just some of the topics readers will encounter as they explore each biome.
What happens when a young elephant steps on a buried land mine? What happens when a sea turtle’s flipper is injured by a predator? Thanks to recent advances in technology, we have new ways to design and build prosthetic body parts that can help these animals thrive.